Business is not a guarantee of riches

 Q: I'm thinking of starting a business because that appears to be how most wealthy individuals get money. I don't have much company experience or much money, but I'm a quick learner with plenty of energy. Any free advice?

Peter J.


A: Pete, I'm full of free advise, and here's yours: don't quit your day job.

No offense, my lively friend, but thinking about launching a business with no experience or money is akin to playing football without a playbook or pads. Better-equipped players will pound your various body parts into the ground, causing you to lose the game. 

Let us now address your second issue about wealthy persons who become so through their business ventures. Anyone who believes that entering into business is the path to riches should hear the story of the youngster who asked the wealthy old man how he made his money.

The old millionaire fingered his Rolex watch and replied, "Well, son, it was 1932, the depths of the Great Depression. I was down to my final nickel. I invested that nickel in an apple. I spent the entire day cleaning the apple, then sold it for 10 cents.

"I bought two apples with the ten cents the following morning.I polished them all day long before selling them for 20 cents. I used this strategy for a number of years before creating a successful apple business.."

"And that's how you got rich?" the child inquired. "In your own apple business?"

"Oh, heavens, no!" the old man said. "I lost my shirt in the apple business, but a few years later my wife's father died and left us ten million dollars..."

The moral of the story, Pete, is that you'd be better off finding a charming girl with a sickly, wealthy father than attempting to build a successful business. Of course, finding a nice lady with a sickly, wealthy father is easier said than done (believe me on this), but there is always hope.

That is not to imply that you cannot make a lot of money in your own firm or become so wealthy that starry-eyed children want you to tell them stories about how you made your fortunes. But most people who start a business do not become wealthy. To the contrary, most make so little money that they decide that starting a business isn't such a good idea after all, and then go screaming back to the security of the job they couldn't wait to quit.

While it is true that more millionaires became millionaires through their own company ventures than any other means, assuming that starting your own firm will put you on the path to wealth is foolish.

Many entrepreneurs develop successful enterprises that allow them to live comfortably, while many others become wealthy. Others just realize they have swapped one profession for another, and still others learn that business is not for them.

What factors should you examine before beginning a business? Asking yourself the following questions can help you make an informed decision.

Do you have what it takes to become an entrepreneur?

This is the first question you should ask yourself, because the grass on the other side of the entrepreneurial fence is not always greener (despite all the entremanure).

You have to wait 20 seconds.

Ask yourself: Do you aspire to own your own business? Do you have the drive to get out of bed in the morning and be your own boss? Do you have enough energy to work around the clock? Is it possible for you to endure hardship?

 Can you convert issues into opportunities? Can you work independently without assistance? Can you get used to the thought of living without a regular paycheck? Are you enthusiastic about your product or service? Are you willing to operate the firm, do the books, clean the floors, dump the garbage, and do whatever it takes to make the business successful?

If not, you are not suited to be an entrepreneur. Learn to love your cubicle.

Do you actually have a "great idea?"

The keyword here is "great idea." All enterprises, whether successful or unsuccessful, begin with an idea. The troubles start when that fantastic idea turns into mush. Share your concept with others and seek honest feedback. You might discover that fantastic concept isn't so terrific after all.

Is the timing correct?

Is now a good moment for you to start a business? Perhaps you've recently retired or quit a job and now have time to devote to your business. Or perhaps a wealthy uncle bequeathed you a fortune, and you are now financially secure enough to go out on your own. If the moment is not right, do not start a business.

How is your personal life?

Aside from money and timing, your personal situation should determine whether or not you establish your own firm. Is your health good? Is your family supportive? Are you willing to compromise your current lifestyle for long-term success?

How well do you deal with failure?

Since the vast majority of firms fail within the first five years, this is the most critical question you should ask yourself. No venture is foolproof. Even with a wealthy relative (living or deceased), no business success is assured. Can you survive if the company fails? If not, run!

So, Pete, here's your free counsel. Good luck finding a wealthy father-in-law.

Here is to your success! 


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