Business – A Dream Come True
Dreams can come true! What you focus your attention on becomes a reality, and the ambition of starting your own business is no exception. The desire to start one's own business gradually builds within a person until they discover a way to make it happen. This is evident when you look up and down any business street or on the internet. Few if any of these firms existed forty years ago. Someone's dream came true.
Unfortunately, not all of these firms live up to the original dream. While working long hours for someone else as a technician, for an hourly rate and maybe minimal perks or vacations, people frequently believe, "Boy, someday I'll have my own business, and I won't have to do this." Then, by some means, they start their own business, and without appropriate guidance, they find themselves working even longer hours, earning less money, and taking fewer holidays. They have become their technicians.
There is no one to absolve them of the repercussions of their decisions and commitments now that they are in charge.
How might this dilemma be avoided? By building a business that operates as efficiently as a franchise. By developing a business model that others may replicate, it entails documenting each stage of the process. By creating a prototype. The product is secondary to the business's operations. The approach governs the business rather than the product.
Key factors of starting this type of business include:
(1)- measuring everything! How many of this, how many of that, tracking in writing exactly what is going on (examples are how many customers call or come in during each hour of the day, including the busiest times, the proportion of consumers that turn left and right after entering the store,
(2)- creating an organizational chart based on what needs to be done, not on who does it (building a company around personalities severely limits progress, even if it is 'your' personality),
(3)- be consistent.
Create an image that will stick in the customer's memory. McDonald's is the most prominent example of this. The picture is consistent: they know exactly how many ounces of each item can be sold in a single day, as well as the most productive hours. The service is steady even with the high employee turnover. And they want the same goods from McDonald's in London, China, and Brazil.
A new entrepreneurial business with only one or two people can be built with the same accuracy. If it isn't, the person filling the roles of owner, supervisor, and janitor will most likely remain a technician with a broken dream.
Working ON one's business, rather than IN it, allows the new owner/boss to exude success, spend quality time with his or her family daily, and even take numerous holidays each year.