Top tips if you want to have a successful trade fair

If you are thinking of exhibiting at a trade fair for the first time, here are eight tips for a successful trade fair stand:

1) Rent the smallest possible stand space for your first trade fair

 If you are exhibiting for the first time, you will learn a lot about what works for you and your products and what does not, and what you want to change for your next trade show appearance.  Also, the stands and ideas of other exhibitors will inspire you to develop different aspects of your exhibition. So it's a good idea to keep your trade show costs down while learning by renting a smaller space and starting with a simple display.

2) You must have an open trade fair

 Make it easy for people to walk comfortably without feeling cramped. Placing a table in front of your booth and standing behind it makes it harder to attract and retain customers, making it more likely that they will pass by.

3) Keep your stand clear so customers can focus on what matters most: your product

 As you approach your exhibit, everyone should be able t  immediately see what your stand is promoting. No one will take the time to study it and guess when there are hundreds of other stalls to visit.

4) Before planning your stand at a trade show, find out as much as you can about the space allotted to you

 Find out its dimensions, where it will be located in the building, which companies or organizations will be represented in the neighboring stands, whether it is a high or low-traffic area, whether you have access to lighting and electricity, and everything else.

 5) Consider renting stand display components for your first trade show

 Exhibition loans can free you from transportation and storage problems, and allow you to be a little bolder with exhibition design than if you bought them. Studies also show that many first-time exhibitors never do a second trade fair. If you only exhibit once or twice, purchasing your display components does not make economic sense.

6) Design your stand with low shipping costs

 Shipping large or heavy displays to the show can be very expensive, and it may also require you to hire exhibit staff to take them to the showroom and help you set them up. Opt for smaller, foldable, and lighter screens as much as possible.

7) Plan to protect your expensive items so  they can't be stolen at a trade show

 If you're using a laptop for a multimedia presentation at your booth, make sure it's securely attached to your screen and take it with you overnight if it's a multi-day event.  Display samples of your most expensive products either in your booth, where attendees cannot "walk" when attendees pass, or in a closed display case.

8) For the most professional look, create a consistent look for your displays

 Choose no more than three colors for your displays and tablecloths, such as grey, white, and blue. Each display component must be one of your three colors. Also, don't choose more than three textures, like brushed metal, matte vinyl, and clear acrylic; Each display element must be one of these textures. This creates a professionally constructed exhibition stand that allows your products to stand out on the

 display. Thus, while it is best to put your best foot forward when designing your first commercial kiosk, it also makes the most sense to keep your first booth small and simple and focus your energies on marketing your products and networking at your first show.  During the event, do as much research as possible about how you plan to modify your exhibit for the next production and write down any ideas you have during or right after the exposé. 

Once you've gotten through your first show, you'll have a much clearer idea of ​​what you need and don't need at a  show to make each subsequent show your most profitable yet.